Your Task is to create a marketing campaign for
the book 1984. You will be competing against your classmates in the
other class.The winners will get a party. The losers will get a trip to the
Principal’s Office. Pick a Team Leader and organize a plan.
You must have a poster/full page magazine ad, a
press release, a mock up of a commercial (PowerPoint), a final presentation and
a paper describing your overall marketing campaign. You have four days in the
The
Marketing Campaign
The
Press Release
•
Must sell the book to the general public.
•
Must contain mentions of the plot.
•
Must contain critical praise for the book.
•
Must be at least two pages typed.
The
Ad
•
Must sell the book
•
Must be done using computer program (Word, PowerPoint, Photoshop…)
•
Must be accompanied by an explanation of who your target audience is
and why you chose them.
The
Commercial
•
Must sell the book
•
Must be video using iMovie. Video will be shot and edited in class.
•
Must come with an explanation on why you chose the format you did,
and who your target audience is.
The
Presentation/ Implementation Plan
•
Who will you be marketing to? Why?
•
How would you implement your plans? Schools? TV? Radio? Newspapers?
The Internet?
•
On the final day, you will present your project in a logical and
coherent manner.
•
You should be ready to answer any of my questions about your ad,
and about how you went about completing the project.
•
Remember, the better overall presentation wins.
Final
Appeal (The Boardroom)
·
You will be given one last chance to plead your case after you have
completed your presentation.
·
Log on to Nicenet on the day after your presentation, and explain
why you deserve to win.
General
Resources:
Student Resource
Center: Click on the
Resources
on Advertising
Language of
Advertising Claims
Advertising's
15 Basic Appeals
Classic and Contemporary
Advertising Techniques
Internet Advertising Techniques
Resources
on 1984 and George Orwell
Quotes from
1984
1984 Character
Profiles
Bye-Bye, Big Brother
The Hell of Nineteen
Eighty-Four
What is a dystopia?
NovelGuide analysis of 1984
1984
Comic
CNN: Orwell's
1984 stirs debate in 2003
Don't blame
the technology for 'Big Brother' society
Remember:
Each of your pieces must have proper citations (we wouldn’t want any lawsuits).
Points
Breakdown:
25
points: Your individual Project
50
points: Your Group Project
25
points: Your participation in class