Language of Advertising Claims

At NOHS

Your Task is to create a marketing campaign for the book Tale of Two Cities. You will be competing against your classmates in the other class.The winners will get a party. The losers will get a trip to the Principal’s Office. Pick a Team Leader and organize a plan.

You must have a poster/full page magazine ad, a press release, a mock up of a commercial (PowerPoint), a final presentation and a paper describing your overall marketing campaign. You have three days in the Media Center to complete the project. Within your explanations, please make sure that you use citations to explain why you did what you did.

The Marketing Campaign

The Press Release

• Must sell the book to the general public.

• Must contain mentions of the plot.

• Must contain critical praise for the book.

• Must be at least two pages typed.

The Ad

• Must sell the book

• Can be done using Computer graphics or on poster board.

• Should be accompanied by an explanation of who your target audience is and why you chose them.

The Commercial

• Must sell the book

• Must be video using iMovie. Video will be shot and edited in class.

• Must come with a two-page explanation of why you chose the format you did, and who your target audience is.

Implementation Plan

• Who will you be marketing to? Why?

• How would you implement your plans? Schools? TV? Radio? Newspapers? The Internet?

• This should basically be a paper form of your final presentation.

The Presentation

• On the final day, you will present your project in a logical and coherent manner.

• You should be ready to answer any of my questions about your ad, and about how you went about completing the project.

• Remember, the better overall presentation wins.

Final Appeal (The Boardroom)

· You will be given one last chance to plead your case after you have completed your presentation.

· Log on to Nicenet on the day after your presentation, and explain why you deserve to win.

General Resources:

Nicenet: Here is the class key for the new class: EZ24487T24, click on Join a New Class and enter the key. You will need to join this class after your presentations.

Student Resource Center: Click on the Student Resource Center as a starting point to do your research.

Resources on Advertising

Language of Advertising Claims

Don't Buy It: Get Media Smart

Information Centre

Advertising's 15 Basic Appeals

Classic and Contemporary Advertising Techniques

Internet Advertising Techniques